Website Client Roadmap Intake

What are three websites you like as far as look and feel? What do you like about those designs?(ie in terms of Branding, Color, Tone of voice, Element Placement, Content)
List three websites of competitors that you feel are successfully accomplishing similar services. Explain why if possible.
List three ideal customer types you would like to attract.
What functionality are you desiring? Forms, special menus, booking, calendar and chats?( ie zendesk) If possible, please show examples of said functionalities on other websites.
A traditional company business website has pages like Home, About, Services, News(Blog), Contact. Does this structure work for you? Think of any other pages you may want to start with? This answer will create our sitemap and road map to completion.
What is the main conversion / call to action you wish to focus on? Ie Call now, Sign up for a free seminar / class.., email newsletter, book now